The fans of AnoopDog, a leading American Idol competitor (who kicked butt with his rendition of Willy Nelson’s “Always on My Mind), started and spread a GroupCard to wish him best as the final rounds draw near. The fans sponsored the card to be a printable pdf, so that all the fans can print out a copy of the card once it’s delivered!
Ahhhh chargeback disputes….just the thought of them makes my blood boil. But this week we were able to turn a$4.99 chargeback dispute into a HOT LEAD for a $200+ sale. Admittedly, the chargeback came in not because of a complaint but rather customer confusion (about what our item was on their AMEX bill). Still, this experience raises my eyebrows about a new segment opportunity where our enterprise customers can send GroupCards on the tail end of a customer support issue in order to TURN THAT ISSUE INTO REVENUE !
The smart folks at GetSatisfaction have coined the term “customer service is the new sales”, and after this experience, I couldn’t agree more!
While I’ll never look forward to a chargeback, i am excited to see if this is a consistent lead source for our pipeline.