February 13, 2009
John and I were talking this weekend about how companies could use GroupCards as a fun way to keep in touch with their customers… to welcome them, share successes, wish them a happy holiday, etc. And I thought it’s probably the companies who are already on top of corporate blogging who would be the first to “get” this. Those are the companies that have best realized how plain talk from real people is the best kind of marketing.
Anyway, then it occurred to me… GroupCards are kind of like reverse-blogs. A blog is a one-to-many relationship. One person writes an article, and many people read it. But what we do with GroupCard is allow your whole team to sign the card, and then deliver that card to one personal client. Also, blogs are more about sharing information. But GroupCards are really about sharing sentiments.
It’s an interesting difference. I’m gonna have to think about that. What do you guys think?
February 2, 2009
Today I opened my mail to find this card (and a $10 coupon) from Macys.
It’s impressive that they know my birthday, but i was somewhat uninspired. Maybe it’s because Macys already sends us way too many coupons already. Maybe because I wish that my Macy’s mens salesman (the lucky guy who sold me all 7 suits for our wedding party) had signed it.
February 1, 2009
I Bet that…
…Once you know your mechanic’s name, you’re probably 2x more likely to become a repeat customer
…Once you know his wife’s name, you’re probably 3x more likely to become a repeat customer
Thus begins our discussion about how CRM (Customer Relationship Management) can be so much more effective when it is personal. This doesn’t mean just targeting a message to your recipient. This means making making your communication human.
This means making the communication
from you – a real person or group of real people with real lives
to your customer – someone who is a real person with thoughts, feelings, and ideas.