The guys just rolled out a major home page face-lift and fairly significant site-wide chrome change. It was a cross-team effort – starting with tons of user feedback and synthesizing Rich’s design, Bob’s front end magic, and then minor aesthetic updates across the site.
Though we’re a super fast-rev site (we often do over a dozen site pushes per day), this this is the first time that we’ve made such significant home page changes since late 2007. I think it speaks to our focus on the core user experience of signing and circulating cards (which all happens on http://www.groupcard.com/c/) rather than the somewhat secondary role of the home page.
Tell us what you think! email@example.com
For those of you who have been around, here’s a quick trip down memory lane of GroupCard home page history: