Getting started…

I Bet that…

…Once you know your mechanic’s name, you’re probably 2x more likely to become a repeat customer

…Once you know his wife’s name, you’re probably 3x more likely to become a repeat customer

Thus begins our discussion about how CRM (Customer Relationship Management) can be so much more effective when it is personal.   This doesn’t mean just targeting a message to your recipient.  This means making making your communication human.

This means making the communication

from you – a real person or group of real people with real lives

to your customer – someone who is a real person with thoughts, feelings, and ideas.

Comments are closed.

%d bloggers like this: