I Bet that…
…Once you know your mechanic’s name, you’re probably 2x more likely to become a repeat customer
…Once you know his wife’s name, you’re probably 3x more likely to become a repeat customer
Thus begins our discussion about how CRM (Customer Relationship Management) can be so much more effective when it is personal. This doesn’t mean just targeting a message to your recipient. This means making making your communication human.
This means making the communication
from you – a real person or group of real people with real lives
to your customer – someone who is a real person with thoughts, feelings, and ideas.